15 Competitive Keywords on Page 1 in 5 Months for a B2B SaaS
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Book CallA B2B HR software company was spending ₹4L/month on Google Ads with zero organic presence. A targeted content SEO campaign put 15 high-intent keywords on page 1 within 5 months, slashing their paid spend by 40%.
- Page 1 Keywords 0
- Organic Demos/mo 0
- Monthly Ad Spend ₹4,00,000
- Organic Traffic 180/mo
- Page 1 Keywords 15
- Organic Demos/mo 28
- Ad Spend Reduction -40%
- Organic Traffic 3,400/mo
The Situation
CloudHR was 100% dependent on paid search. Their blog had sporadic posts with no strategy, and they were ranking for zero commercial keywords organically. With rising CPC costs, they needed a sustainable alternative.
Strategy
We built a topic cluster model around their core service pillars — payroll, attendance, and leave management. Each cluster had a comprehensive pillar page supported by supporting articles targeting long-tail variations. Internal linking and schema markup were implemented throughout.
5-Month Outcome
15 commercial keywords hit Page 1. Monthly organic demo requests grew from 0 to 28. Paid ad spend reduced by 40% as organic started converting.